From the outset, Patagonia was dedicated to the triple bottom line: people, planet and profit, but they've also been dedicated to being renewable, reliable and remarkable.
Environmentalism is part of their mandate: "Our definition of quality includes a mandate for building
products and working with processes that cause the least harm to the environment. We evaluate raw materials, invest in innovative technologies, rigorously police our waste and use a portion of our sales to support groups working to make a real difference." They backup this position by supporting programs like 1% for the planet, Common Threads Garment Recycling and even gone so far as to restore a turn of the century firehouse to function as office space.
Patagonia clothing is second to none in terms of it's reliability in the harshest environments and the
choice of professional mountaineers and rescue teams around the world. Beginning with their proprietary baselayer, Capilene, which is brings the idea of long underwear up to a completely different level and is renown for it's ability to retain warmth and wick moisture. Since 2005, Patagonia collects worn out Capilene and Polartec fleece to recycle. All the way up to their latest top of the line waterproof-breathable jacket, Patagonia creates clothing that is durable and functional and built using sustainable principles.
All this alone would be just great but what makes Patagonia a GreenZoneSolution is the clothing they produce and the way it is made is done so with an incredible attention to detail and style. Patagonia is known for having features integrated into their products that make the difference when facing extreme conditions and have done so without compromising a unique, immediately distinguishable sense of style.
Patagonia has built a reputation for providing the most discerning customer a product that is recognizes the importance of Renewable, Reliable and Remarkable.
Wednesday, September 16, 2009
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